Friday, July 16, 2010

Really good stuff-Television commercial

Nike has a television commercial for hiking shoes that was shot in Kenya using Samburu tribesmen. The camera closes in on the one tribesman who speaks, in native Maa. As he speaks, the Nike slogan 'Just Do It' appears in the screen.

Lee Cronk, an anthropologist at the University of Cincinnati, says the Kenyan is really saying, 'I don't want these. Give me big shoes.'

Say's Nike's Elizabeth Dolan, 'We thought nobody in America would know what he said.' - Taken from an article in Forbes Magazine.